RUFF RUFFMAN: HUMBLE MEDIA GENIUS

GBH tapped us to animate a series of shorts for PBS KIDS and Microsoft, starring everyone’s favorite “humble media genius” to introduce kids to new A.I.-powered technologies.

These Ruff Ruffman shorts TEACH kids how to navigate the digital landscape safely:

• Robot Helper: Ruff and Lupine encounter the challenges of interacting with a robot powered by artificial intelligence, raising questions about realism and technology.

• Poetry: Using artificial intelligence, Ruff and Lupine collaborate to compose a poem celebrating the importance of media literacy in the 21st century.

• Meet Halley: Can an AI-powered voice assistant cater to the diverse preferences of Ruff and Lupine?

• Ruff Amuck: Ruff and Lupine explore the creative possibilities of artificial intelligence while creating art on their computer.

• Algorithms: Through the lens of a Meat Loaf-inspired classic rock video, Ruff and Lupine demystify algorithms and their impact on our digital experiences.

CLIENT: GBH / PBS KIDS + Microsoft
H4H SERVICES: character design, 2D animation, visual development, creative direction, storyboards & animatics

Check out OUR other PBS KIDS projects: