SALLIE MAE: CAMPUS UNDERGROUND
Shifting the conversation from “student loans” to “college lifestyle” with a social-targeted influencer campaign
SALLIE MAE: CAMPUS UNDERGROUND
This new series targets current and prospective students and taps into Gen Z-inspired culture and graphics, reinterpreting financial giant Sallie Mae’s brand into splashy lifestyle pieces better fit for social media platforms.
CLIENT: Sallie Mae
H4H SERVICES: motion design, creative direction, 2D animation, voiceover direction, casting, typography
CAMPUS UNDERGROUND PODCAST
The Campus Underground Podcast is a space for students to deep-dive about college life and offer advice to other students. Real conversations with real college students giving real college advice. Some are good and some are bad. But that’s all part of the college experience. Sit back, relax, and learn new hacks!
Season 1 Influencers: Colby Martel, Domonique Cynthia, Shan Rizwan
Season 2 Influencers: Carlynn Greene, James Seo, JC Rodriguez
Season 3 Influencers: Max McGadney, M’Kenzie Lumas-Harmon, Alexis Barry
SOCIAL CONTENT
Beginning in 2021, the Campus Underground campaign has utilized 30-second vertical videos — custom-tailored for TikTok, Instagram Reels, and YouTube Shorts — providing useful tips and tricks to the digitally-native generation in their own words.
