RISING AGAINST ASIAN HATE: ONE DAY IN MARCH

Rising Against Asian Hate: One Day In March is a one-hour documentary paying tribute to the lives lost in the 2021 Atlanta spa killings, which targeted women of Asian descent. Hero4Hire was honored to provide motion graphics and title design for this important film under the leadership of Creative Director Jane Wu, herself a first-generation Asian American.

CLIENT: WNET + PBS
AIR DATE: 17 October 2022, 9 p.m. ET (check local listings)
STREAMING: PBS.org • PBS Video App • PBS YouTube Channel
H4H SERVICES: motion design, visual development, creative direction, VFX, compositing, title design

Narrated by Emmy-nominated actress Sandra Oh (Grey's Anatomy, Killing Eve) and featuring the music of Grammy + Academy Award-winning musician Jon Batiste (Soul) and Grammy nominee Cory Wong.

CASE STUDY: Motion & TITLE DESIGN

We designed and animated a photo montage that commemorates the victims of the Atlanta shootings. Our goal was to create an empathetic portrait of the people, telling their stories in this tactile photo scrapbook look; we utilize handwritten text that describes each person and even have their names in their own languages.

For the title and typography designs, Jane and her H4H team worked closely with the film’s creators – all of whom are also Asian-American – to deliver a bold design that captures the film’s attitude. Historically, the color yellow has been used to label the AAPI community under racist contexts. More recently, however, the AAPI community has reclaimed and transformed yellow as a symbol of defiant pride.