MY EYELAB
Eyecatching 2D, 3D, and mixed media campaign illustrating what your eyeglasses say about your inner personality
MY EYELAB
Working with national retailer My Eyelab and Boston-based agency The Grist, H4H was asked to create several spots that showcase the “inner personality” that comes out when you pick the right eyeglasses.
Our artists seized the opportunity to design and animate across multiple unique aesthetics, from 2D punk rock posters to abstract expressionism to 3D sci-fi futurism. The end result is some of our studio’s most creatively adventurous and eye-catching work to date; we also got to flex our 3D modeling skills with over a dozen individual sets of eyeglasses created!
CLIENT: My Eyelab
AGENCY: The Grist
H4H SERVICES: motion design, visual development, creative direction, rigging, 2D animation, 3D modeling + animation, VFX, compositing, sound design
